Monday, 7 May 2012
SOCIAL MEDIA MARKETING
More meaningful than advertising and without the inflated price tag, social media is revolutionising the way that companies interact with their market.
Where is your audience active?
Anyone in the corporate world – LinkedIn
Anyone looking for video – YouTube
Anyone hoping to meet new people and network – Twitter
Anyone searching for images – Flickr
Anyone seeking to establish themselves as an expert – Blogs
Anyone – Facebook
Believe me, your target audience is active on these platforms even if you aren’t!
Social media is so diverse and incorporates so many marketing, sales, networking and procurement opportunities that it is probably best summed up like this – try to imagine every business technique that has ever existed in the “real” world. Social Media has effectively taken each and every one of these and placed it online, where things happen faster, more cost effectively and without geographical boundaries.
Still think Social Media isn’t for you?
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I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want
ReplyDeleteI believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want
ReplyDelete